Healthcare organizations can quickly outgrow manual billing processes when patient volume, orders, and operational complexity increase. Artera experienced this challenge as its business expanded and its billing operations needed to keep pace with growing order volume.
To address these challenges, Artera partnered with eCloudsHealth to build a customized billing system that integrated revenue cycle and commercial operations on one platform. The solution was designed to improve visibility, reduce manual processes, and create a more scalable approach to healthcare billing.
According to Salesforce’s customer story, Artera ultimately reduced its days to collect from approximately 66 days to 31 days, contributing to more than a 53% improvement in cash velocity.
The Challenge: Healthcare Billing Was Becoming Difficult to Scale
Artera’s business grew rapidly. Processes that were manageable at lower volumes became increasingly difficult when the company began handling significantly more orders.
The organization initially relied on manual processes such as reviewing PDF forms and entering information into spreadsheets. As order volume increased, these processes created additional administrative work and made it harder to maintain visibility across the billing lifecycle.
Artera needed a solution that could connect operational, patient, billing, and revenue-cycle information while supporting future growth.
This is where eCloudsHealth’s healthcare billing technology and Salesforce expertise became important.
What Role Did eCloudsHealth.ai Play?
eCloudsHealth.ai was involved in building a customized billing environment for Artera that brought revenue cycle and commercial operations together on a unified platform.
The eCloudsHealth website describes the Artera engagement as a partnership to build a customized billing system designed to support growth and integrate revenue cycle and commercial operations on one platform.
The role can be understood across several key areas.
1. Building a Customized Billing System
Rather than relying on disconnected billing processes, eCloudsHealth worked with Artera to create a customized billing environment aligned with its operational requirements.
The objective was to provide a system that could accommodate increasing transaction volume without creating the same administrative burden associated with manual processes.
2. Connecting Revenue Cycle and Commercial Operations
One of the important elements of the engagement was bringing revenue cycle and commercial operations together.
This helped create a more connected workflow instead of requiring teams to work across multiple disconnected systems.
eCloudsHealth’s platform is designed around a unified approach to patient intake and medical billing, with a single system, 360-degree patient visibility, real-time KPI dashboards, EMR integration, and clearinghouse connectivity.
3. Improving Billing Visibility
A major problem with fragmented billing workflows is the lack of visibility into what is happening between an order, claim, payment, and final reconciliation.
The Salesforce case study explains that Artera was able to track orders through the payment process and gain a real-time view of revenue-cycle performance.
For organizations managing complex healthcare operations, this type of visibility can help teams identify bottlenecks and make operational decisions using more complete information.
4. Supporting a More Scalable Revenue Cycle
The solution was also designed around Artera’s growth.
Instead of allowing billing complexity to increase at the same rate as business volume, the implementation provided a more connected environment for managing revenue-cycle and commercial operations.
This is particularly relevant for healthcare organizations that are expanding and need billing infrastructure that can accommodate increasing transaction volumes.
How the Salesforce Health Cloud Implementation Fit Into the Solution
Salesforce Health Cloud provided the underlying healthcare technology environment for Artera’s connected operations.
Salesforce reports that Artera implemented Health Cloud with support from eClouds.co and that operational data was brought together in Salesforce. Orders could be tracked from entry through payment, giving the organization greater visibility into revenue-cycle performance.
This created an environment where billing information and operational information could be managed more cohesively.
For a healthcare organization, the value of this approach is not simply having another software system. The goal is to connect the information and workflows teams need to manage the revenue cycle more effectively.
The Results for Artera
The Artera case demonstrates the potential impact of connecting billing and operational workflows.
According to Salesforce, Artera reduced its days to collect from approximately 66 days to 31 days. Salesforce reports this contributed to more than a 53% increase in cash velocity.
The case study also highlights several operational improvements:
- Greater visibility across the billing lifecycle
- Connected patient and billing information
- Better tracking of orders through payment
- More streamlined payment processes
- A billing environment designed to support business growth
- Improved visibility into revenue-cycle performance
It is important to clarify that the 53% cash-velocity improvement is Artera’s reported outcome from its overall Salesforce and billing transformation. It should not be presented as a standalone performance guarantee or as a result attributable exclusively to eCloudsHealth.ai.
Why This Model Matters for Healthcare Organizations
The Artera example demonstrates a broader issue facing healthcare organizations: billing complexity often increases as an organization grows.
Manual data entry, disconnected systems, spreadsheets, claims workflows, payment processing, and fragmented reporting can create unnecessary administrative work.
A connected platform can help bring these processes into a more unified workflow.
eCloudsHealth.ai is designed around this approach. The platform brings patient intake and medical billing together and provides capabilities including digital intake, insurance verification, payment processing, EMR integration, claim workflows, denial management, and revenue-cycle dashboards.
How eCloudsHealth.ai Can Help Your Organization
Every healthcare organization has different workflows, payer requirements, systems, and operational priorities. The right technology therefore needs to be configurable around the organization’s requirements rather than forcing teams into disconnected processes.
eCloudsHealth.ai provides an integrated approach to patient intake and medical billing designed to reduce administrative complexity and improve visibility throughout the revenue cycle.
For practices that need specialty-aligned workflows, eCloudsHealth.ai also offers a primary care billing solution and a cardiology billing solution configured for the requirements of those environments.
Patient Intake and Digital Workflows
eCloudsHealth.ai can help organizations digitize patient registration, forms, insurance information, and other intake processes.
Insurance Verification and Eligibility
Automated insurance verification can help teams identify coverage and patient responsibility earlier in the workflow.
Medical Billing and Claims
The platform’s medical billing solution supports electronic claim submission, claim tracking, rejection management, and revenue-cycle processes, with medical billing automation embedded throughout the workflow.
Payment and Collection Workflows
eCloudsHealth.ai supports payment collection and automated follow-up workflows designed to help organizations manage patient balances and collections more efficiently.
Revenue Cycle Visibility
Real-time dashboards and KPI tracking can give healthcare teams greater visibility into important revenue-cycle metrics.
A Connected Approach to Healthcare Revenue Cycle Management
The Artera experience illustrates why healthcare organizations need more than isolated billing tools.
When patient, operational, billing, and payment information can work together within a connected environment, organizations can gain better visibility into the entire revenue cycle.
eCloudsHealth.ai’s approach focuses on bringing patient intake and medical billing together through one platform, helping healthcare organizations reduce reliance on disconnected systems and spreadsheets.
For organizations evaluating a modern healthcare revenue cycle management solution, this connected approach can be worth considering.
Conclusion
Artera’s experience provides a real-world example of how a growing healthcare technology company addressed increasing billing complexity through a more connected technology environment.
eCloudsHealth.ai’s role was to partner with Artera in building a customized billing system that integrated revenue cycle and commercial operations on one platform. Salesforce’s case study subsequently documented Artera’s broader transformation, including a reduction in days to collect from approximately 66 to 31 days and more than 53% improvement in cash velocity.
The key lesson is that healthcare billing technology should be designed around scalability, integration, automation, and visibility.
If your organization is looking to modernize patient intake, medical billing, or revenue cycle operations, eCloudsHealth.ai can help you explore a connected approach tailored to your workflows.
Ready to Modernize Your Healthcare Billing?
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Visit eCloudsHealth.ai to explore the platform or discuss your organization’s requirements with the eCloudsHealth team.